AI Insights · Timothy · April 2022
Top Drawing & Coloring Apps in Belgium - Q1 2022 Performance
Explore the performance trends of the top 5 drawing and coloring apps on a unified platform in Belgium during Q1 2022. Data from Sensor Tower reveals download, revenue, and active user metrics.
In the first quarter of 2022, the drawing and coloring app market in Belgium showed diverse performance trends across the top 5 apps. Based on data from Sensor Tower, here is an analysis of their weekly downloads, revenue, and active user metrics.
Color Pop AI - Coloring Book from MWM demonstrated a fluctuating revenue trend, peaking at around $166 in the week of March 7, while downloads saw a decline from 5.6K at the start of the quarter to 3.4K by the end of March. Weekly active users showed a slight decrease from 9K to approximately 10.3K.
Happy Color by Numbers Game by X-Flow had a steady revenue increase, reaching up to $98 in the week of March 7. Downloads decreased from 7.3K in early January to roughly 2.9K by the end of March. Active users remained relatively stable, staying around 80K throughout the quarter.
Phone Case DIY from Crazy Labs had no recorded revenue but observed a significant decrease in downloads from 13.7K in late December to around 3.8K by the end of March. The app's active user count also showed a downward trend from 32K to approximately 12.8K.
DIY Keyboard 3D, another app by Crazy Labs, similarly did not generate revenue but had a notable drop in downloads from 14.3K in late December to roughly 2.6K by the end of March. Active users decreased from 16K to about 4.3K during the same period.
Pixel Art － Color by Number by Easybrain Ltd saw a consistent revenue trend, with a peak of $443 in late December and maintaining around $379 by the end of March. Downloads varied, starting at 4.4K and ending at 2.5K. Active users remained stable, fluctuating around 35K to 40K throughout the quarter.
For more detailed insights and trends, visit Sensor Tower's website.
